Profiles International Executives

Jim Sirbasku - Chief Executive Officer

Jim Sirbasku co-founded the business with Joe Haney in 1991. They have built a fledgling company into an international enterprise with representatives throughout the United States and in over 120 other countries. Mr. Sirbasku has provided the Profiles’ international sales organization with the vision, leadership and motivation to become a powerful and influential force in employee selection, placement, and training in tens of thousands of businesses around the globe.

A graduate of the University of Minnesota, Mr. Sirbasku became an entrepreneur in 1965 and established a successful direct sales business. In the ensuing years, Mr. Sirbasku forged his reputation as an exceptionally talented salesperson, sales manager and organization builder. In recognition of his achievements, Executives International named Mr. Sirbasku to its Academy of Achievement Hall of Fame. The organization also honored him by awarding its prestigious Pinnacle Award.

As Profiles’ CEO, Mr. Sirbasku recruited an effective team of executives who manage the day-to-day operations of Profiles International from the company’s Waco, headquarters where nearly 200 people are employed. His hands-on management style regularly involves him in every phase of the business, from product development to marketing strategies. Under his leadership, the company pioneered online marketing and delivery of its products, becoming the first in the industry to offer its customers these services. Profiles has developed state-of-the-art internal and external communication systems through its IT staff.

Known for his strength as a communicator and motivator, Mr. Sirbasku is often invited to speak at conventions and seminars. He is also the co-author of the best selling business book, 40 Strategies for Winning in Business.

Mr. Sirbasku has also received the Certified Emeritus in Marketing from Sales and Marketing Executives International and is a certified Miller Heiman Strategic Sales trainer.

Joseph "Bud" Haney - President & Chief Financial Officer

As co-founder and president of Profiles International, Bud Haney has been instrumental in building the value of the company as it has grown. He has skillfully managed the growth of the company’s departments, keeping a close eye on costs. Mr. Haney’s accounting expertise and the employment of solid fiscal policies has contributed significantly to the company’s bottom line.

Mr. Haney has also been the driving force behind the overseas expansion of Profiles International into nearly 120 countries. He was quick to recognize the potential for the companies products and services in emerging markets as well as in established ones.

His desire for high achievement was apparent to Mr. Haney’s baseball coaches in high school and college. He was awarded a baseball scholarship by Sam Houston State University where he earned a degree in accounting and was a four time All-American. Upon graduation, Mr. Haney signed a contract with the Kansas City Athletics. His baseball career, however, was ended by an injury during his third professional season.

Mr. Haney worked as a teacher and coach before joining his father’s climate control business in Galveston, his hometown. Then he established a human resources development business of his own. His success led to an executive position with an international company, of which he rose to become its president. It was in this environment that he and Jim Sirbasku became associates.

In 2004, Mr. Haney was honored by his alma mater, by being named to the Sam Houston State University Hall of Fame. The following year, he was named a Distinguished Alumnus by the SHSU board of directors and Alumni Association.

Mr. Haney has been honored by Sales & Marketing Executives International by being named to its Academy of Achievement Hall of Fame and has received SMEI’s Pinnacle Award in recognition of his high achievements. He is also a recipient of the Certified Emeritus in Marketing from Sales and Marketing Executives International and is a Miller Heiman Strategic Sales certified trainer.

Mr. Haney is a co-author of the best selling business guide 40 Strategies for Winning in Business.

Al Rainaldi is the key to Profiles’ successful alliance partnerships and a major player in the company’s long-range strategic planning efforts. Mr. Rainaldi also coordinates with the senior vice presidents who head Profiles’ five sales divisions. He has been with Profiles International since 1991.

Before joining Profiles International, Mr. Rainaldi operated a management consulting business and prior to that was the president and owner of National Coal and Construction, Inc. His extraordinary business achievements were featured in an issue of Success magazine.

Mr. Rainaldi attended the University of Pittsburgh and the University of Southern California at Fullerton. He is also a United States Air Force veteran.

Mr. Rainaldi is a certified Miller Heiman trainer in both “Conceptual Selling” and “Strategic Selling.” He has also received accreditation by Sales and Marketing Executives International’s Accreditation Board of Trustees as a Certified Marketing Executive (CME). He has also completed training in Socratic Selling.

Joe Kistner directs multiple areas of Profiles’ operations, including production, information technology and product development. He coordinates the integration of outside vendors and project managers for the direction of E-commerce. Mr. Kistner is also charged with channeling new products from concept through production to sales.

Mr. Kistner joined Profiles in 1991 as an area director in New England and became an executive in the home office in 1994.

As a member of the U.S. Navy, Mr. Kistner received technical electronics training and had a 10-year career with a large semiconductor equipment manufacturer where he designed computer and automation systems. He was also a production manager for the company’s 700-employee facility.

Dario F. Priolo - Chief Marketing Officer of Profiles International and President of Profiles Sales Solutions

Dario Priolo directs Profiles International’s marketing program and is also president of Profiles Sales Solutions.

Mr. Priolo joined Profiles in 2009 when the company he founded, Sales Training Direct, was acquired by Profiles and renamed Profiles Sales Solutions. He has served as the Executive Vice President of Miller Heiman, an international firm known for its excellent sales training methods and effective marketing consulting services. Mr. Priolo was previously associated with the Hay Group where he was the Division Director of Sales and Marketing. Additionally, he was an industrial sales engineer with BHP in Taiwan, an investment banker with J.P. Morgan and a strategy consultant with Deloitte an international accounting and consulting firm.

Mr. Priolo holds a Civil Engineering Degree from McGill University in Montreal, and an MBA in Marketing and Finance from the Wharton School of the University of Pennsylvania.

Scott F. Haney, Esq. - Corporate Counsel

Scott Haney joined Profiles International in 2000 after being admitted to the bar. He received a B.S. degree from Baylor University and a Doctor of Jurisprudence degree from St. Mary’s Law School.

Mr. Haney is a specialist in contract law and employment law. Additionally, he has years of experience in negotiating contractual relationships with organizations that have formed alliances and partnerships with Profiles International.